The biggest problem that comes up with website projects is often a disconnect between what the client does and what the designer thinks the client does. We can find out exactly what your business do and how a website fits into your business plan.
Every website, from the smallest blogs to major online retail operations, should have a target audience in mind.
What is the URL? What CMS it use? How long you’ve had it?How easy it is to update? Can you provide a Google Analytics report?
Every website should have conversion goals. What does the website owner want to happen when people get to the website?
Overall goal for the website: If users can only do one thing, what do you want to happen?
Mini goals: Each page should lead to an action. And those smaller actions should build to the overall website goal.
Make lists of things they love and hate about the current website.
What makes the company different? How are they special? Is there a service or product that’s so awesome that only they can do it?
If you could “steal” one design element or feature from each of these website designs, what would it be?
If you run an hotel, they may want an online booking form. Other possibilities include a blog, website chat, social media integration, photo galleries, a separate mobile or responsive site, video integration, or a contact form.
Do you have photos, video or illustrations that will be a part of the design?
You have colors and fonts that you want to use?
